Review of Gold Alliance 2022: Fees, Complaints, and Other Information

Finding the right company to work with is essential if you want to get the most return possible from your investment in precious metals. This analysis will assist you in gaining a better understanding of Gold Alliance and determining whether or not they are the company that best meets your requirements regarding investments.

In the market for investments in precious metals, Gold Alliance is widely considered to be among the most important companies. People who are interested in investing in precious metal IRAs are likely to recognize the name of the company thanks to its meteoric rise over the past two decades.

Equity Trust Company, Preferred Trust Company, and GoldStar Trust Company are the three individual retirement account custodians that the business makes available to its customers. Each of these companies that provide custodial services is tailored to meet a specific set of client requirements.

Gold Alliance has also secured the services of Delaware Depository, which is widely regarded as one of the best storage companies; by doing so, they are able to offer their customers a safe location in which to store their gold investments.

The company provides customers with a varied catalogue that includes coins and bars of a variety of weights to choose from. On the other hand, the website of the company does not contain any information about the prices of these products. Customers can obtain this information by contacting customer service representatives via the toll-free number provided.

This company’s most compelling selling points are the superior quality of its customer service and the comprehensive nature of the content it provides, both of which are designed to inform prospective clients about various issues connected to the purchase of precious metals.

What exactly is this Golden Alliance?

Gold Alliance was founded in 2017, and its team of veteran experts has a combined experience in the precious metals investment industry of more than 85 years. Gold Alliance provides investors with investment advice. These experts guide clients through the process of selecting the most suitable precious metals for use as retirement investments.

Gold Alliance, in contrast to more traditional investment companies, specialises in gold, silver, and various other precious metals. They walk customers through the straightforward process of opening a gold individual retirement account (IRA), in which the investor is rewarded with actual gold bullion bars.

More About Gold Alliance

Gold Alliance was initiallyestablished in 2002 by a group of precious metal advisors who had a combined experience in the industry of more than eighty-five years at the time.

This company stands out from the majority of investment firms because it specialises in gold and other social metals exclusively, in contrast to the majority of investment firms, which also include stocks and mutual funds on their product lists.

Platinum, gold, and silver are some of the precious metals that can be purchased from the business that is headquartered in Reno, Nevada. In addition, customers have the option of selecting product types that come in limited vintage, common bullion, or IRA-eligible varieties.

Popular coins like the Silver Canadian Maple Leaf, Gold American Eagle, Platinum Canadian Maple Leaf, and Silver and Gold Canadian Maple Leaves are all available as IRA-eligible products. Other options include the Platinum Canadian Maple Leaf and the Silver American Eagle.

Gold Alliance was initially established with the intention of assisting people in avoiding the market volatility and government interventions that were associated with other forms of investment. The company’s founders had the goal of providing customers with the peace of mind and the opportunities that come with owning precious metals.

The company holds the view that investing in precious metals is one of the most effective ways to diversify one’s portfolio without relying on Wall Street or banks as primary sources of funding.

The company is able to provide clients with predictions, insights, and recommendations for investment based on the client’s specific needs by leveraging the proprietary financial analyses developed by its team.

Before we continue…

Before they commit their money, potential investors should be aware of the most crucial pieces of information, which we have analysed, researched, and disclosed after a great deal of effort on our part. We have been successful in selecting the top five gold IRA companies from the available options.

Before moving forward with any IRA transfer, it is strongly suggested that you check the list first. Goldco is our number one recommendation for a variety of reasons, including the fact that they have an A+ rating with the Better Business Bureau and that they have a special offer of up to $10,000 in free silver.

Gold Alliance complaints

Gold Alliance has been given overwhelmingly favorable reviews and responses from customers as well as independent websites.

  • BCA Rating: AAA
  • BCA Complaints: 0
  • BBB Rating: A+
  • BBB Complaints: 5 complaints closed in last 3 years
  • Trustpilot ⭐⭐⭐⭐ (3.8/5) Based on 3 reviews
  • Facebook: ⭐⭐⭐⭐⭐ (5.0/5) Ratings – Based on 17 Reviews
  • Google My Business : ⭐⭐⭐⭐⭐ (4.8/5) Ratings – Based on 20 reviews
  • This company has been given an A+ rating by the Better Business Bureau and has received 4.96 stars out of 5 on the BBB platform, based on the aggregate ratings of more than 160 customers. All of the customer complaints that were submitted through the BBB’s platform over the course of the previous year were addressed and resolved. In the event that users have any kind of complaint, the BBB platform contains an advisory that instructs them to immediately send an email to the company.
  • After looking at more than ten customer reviews, the Business Consumer Alliance assigned Gold Alliance a rating of 4.92 out of 5.

The procedure consisted of several stages, and they were present for the entirety of the process. I am just getting started with investing in precious metals. They enlightened me regarding everything that was required to take place. It would have been helpful for me to have a better understanding of how the prices of the metals are determined. It would have been helpful to have a price sheet for me, and I should have asked for one so that I could be aware of the prices. That’s going to be on my tab. On the whole, I had a positive experience with the procedure.”

  • Steve G on the Big Brother

“For a number of months, my husband had been warning me that our retirement accounts and savings accounts were vulnerable to future market corrections and that we ought to broaden our investment portfolio. Soon after that, he turned to Kevin Troy and Joseph Sherman at Gold Alliance for assistance in allocating a significant portion of his IRA to investments in gold and silver. After viewing a few videos in which people compared “real” money to fiat currency, I decided to “take the plunge.” I got in touch with Kevin and transferred my money into an account for precious metals. When he was explaining to me the tax advantages of gold and silver IRA accounts, he was extremely helpful and informative. Joseph provided additional information at a later time, which helped to allay my concerns. I have a very positive outlook on my choice because I am confident that some of our assets will be safeguarded and will not be subject to seizure, as might be the case at a bank.

Regarding TrustLink, Victor D.

Management Team

Gold Alliance is led by a group of seasoned investment professionals with extensive experience in the precious metals market. The team came together because of their shared goal of assisting customers in achieving independence from their financial obligations.

The following are some of the brilliant minds that drive the company:

Joseph Sherman, Founder, President, and Partner

Joseph was raised in a family that was poor, so he was aware of the significance of diversifying and protecting one’s retirement portfolio from the beginning of his career.

Today, he focuses his efforts on assisting clients in achieving both protection and performance for their retirement funds by diversifying their investments beyond traditional banks and Wall Street.

Joseph Sherman has been providing assistance to members of the general public in addition to his clientele through the publication of articles and the delivery of lectures in public settings. At this point in time, he has more than 20 years of experience working in the private education, commodity trading, and financial services industries.

Joseph has provided his expertise to numerous well-known businesses and organisations, such as the National Ethics Council and the Industry Council for Tangible Assets. Additionally, he continues to be committed to offering senior citizens in the United States of America financial guidance.

Joseph is a graduate of the University of Tel Aviv, where he received the university’s highest honors during his time there. He has a deep love for the game of football and takes pleasure in going for lengthy strolls with his family.

Kevin Troy – SR. Portfolio Manager/ Partner

Kevin Troy has had a distinguished career, beginning it at JP Morgan Chase and later moving into the real estate lending industry. However, the crash of the dot-com industry awoke in him a desire to assist Americans in safeguarding their savings for the future.

This marked the beginning of his transition from the real estate market to the precious metals market. Over the course of the past 15 years, Troy has devoted his life to assisting tens of thousands of people in safeguarding, preserving, and diversifying their financial holdings.

Kevin Troy received an honors degree in Marketing from San Diego State University, where he studied and graduated. He is a graduate of the university. He and his family can be found residing in Los Angeles at the present time. In addition to that, he maintains an active lifestyle by playing sports like soccer and basketball and taking part in activities within the community.

Fred Abadi – SR. Portfolio Manager/Partner

Fred began his professional life as a leader in business operations, where he was responsible for improving the efficiency of manufacturing and client services across a variety of industries. During his tenure at Global VR, Abadi was responsible for a 40% increase in the company’s revenue thanks to the outstanding customer service initiatives he implemented.

The aspiration to cultivate more meaningful relationships with his customer base was the primary impetus behind his involvement in the precious metals market. Fred has been working in this field for more than 15 years now, making him an experienced professional.

At this time, he is working hard to provide quality service to his clients by developing individualized strategies that will assist each customer in diversifying their portfolio. The graduate of California State University takes pleasure in outdoor activities such as hiking when he is not working in his office.

In addition, he and his family take in rescued animals and care for them while they wait to be adopted.

Custodians and Storage

As was mentioned earlier, Gold Alliance has formed strategic alliances with three different IRA custodians in order to facilitate the delivery of services.

These partners are comprised of:

  • Company, Which Is Favored for Trusting

Since its inception in 2007, this company has quickly established itself as one of the most reputable IRA custodians in the United States. Preferred Trust has earned a reputation among clients for providing superior levels of customer service and fees that cover everything.

  • Equity Trust Company (Equity Trust)

With more than three decades of industry experience, this IRA custodian ranks up there with the nation’s most seasoned professionals. The company maintains operations in all fifty states and is responsible for the management of a portfolio with a value of twenty-five billion dollars.

  • Company of Gold Star Trustees

This is also considered to be one of the most well-liked IRA custodians in the United States. It manages over 37,500 self-directed individual retirement accounts (IRAs) for customers in all 50 states.

Gold Alliance has chosen Delaware Depository, located in Wilmington, as its preferred depository for IRA-approved precious metals. This partnership was established earlier this year. This facility is over 72,000 square feet in size and features class 3 vaults in addition to the most advanced security protocols available today.

Lloyds of London, one of the earliest insurance companies, provides the business with comprehensive coverage through their policies. Customers of Delaware Depository have the option of selecting either segregated or non-segregated storage for their belongings.

What is a Gold IRA?

To begin, let’s define a Gold IRA.

A gold IRA, or a precious metal IRA, is another name for this type of retirement account. It is a specialized form of individual retirement account that can be managed by the account holder independently and offers the possibility of purchasing actual gold and silver.

If you have a gold IRA account, you are able to hold gold, silver, and other precious metals in a variety of forms so long as they meet the criteria for the account.

The advantages that individuals who hold Traditional or Roth IRAs are able to enjoy are made available to you through this account.

A gold individual retirement account (IRA) is one of the most effective ways to save for retirement without having to worry about the volatility of the market or the interventions of the government.

You have the option of funding your gold IRA with pre-tax dollars or post-tax dollars, which brings with it all of the benefits and drawbacks that are associated with Traditional and Roth IRAs.

You are restricted to investing in stocks, bonds, and other paper assets with a traditional IRA; however, with a Gold IRA, you are free to purchase actual precious metals. This sets Gold IRA apart from other individual retirement accounts (IRAs).

Your investment is better safeguarded and diversified as a result of this diversity.

Gold IRA: Benefits

The general consensus is that investing in precious metals is a smart way to both diversify and safeguard your portfolio.

Obtaining a Gold IRA comes with a number of advantages, including the following:

There is no correlation between the price of gold and silver and the stock market.

The performance of a typical IRA is dependent on how the stock market performs. However, it is important to keep in mind that the stock market does experience regular fluctuations. It may take some time for a stock market to recover after it has experienced a crash.

It may take as long as three years for a minor decline, and it may take as long as twenty-five years for a significant fall. On the other hand, the price of gold, silver, and other precious metals is unaffected by the fluctuations of the stock market.

The study also demonstrates that there is a correlation between a fall in stock prices and an increase in the value of precious metals. A gold individual retirement account (IRA) is a good way to diversify your portfolio because precious metals like gold and silver are resilient to drops in stock prices. You can secure a reliable future for yourself in this way.

Your Investment in Your Own Financial Future

The rate of inflation has no impact on the value of precious metals like gold and silver. Gold and other precious metals see their prices go up in direct proportion to the rate of inflation. This indicates that the money you save will continue to have the same purchasing power twenty years from now.

In terms of their ability to buy things, precious metals perform better than the dollar.

There are a number of factors that have contributed to the United States Dollar’s fluctuating purchasing power over the years. However, the value of precious metals is unaffected by these shifts in the market.

Investing in a gold individual retirement account (IRA) is one of the best ways to combat the declining purchasing power of the American dollar.

Why a Gold IRA Might Be the Best Option for You

A Gold IRA provides not only safety but also the opportunity for financial advancement. For example, an investment portfolio that allocates 30% of its assets to precious metals and 70% of its assets to stocks can achieve a growth rate of 60% in fewer than 20 years.

Your portfolio can benefit greatly from the increased diversity that this IRA provides.

What Kind of Benefits It Provides

In this part of the article, we are going to examine the most important aspects of the company, such as the goods and services it provides. You will gain a better understanding of why its customers find it appealing and why they are comfortable entrusting the company with their hard-earned money as a result of reading this.

  1. The Items Being Sold

The business offers a diverse selection of gold and silver coins and bars, each of which is acceptable for use in an individual retirement account (IRA). The gold bars come in one-ounce and 10-ounce sizes, while the coins include the Gold American Eagle, which comes in one-ounce, half-ounce, or one-fourth-ounce varieties, depending on the denomination.

Let’s also take a look at the products made of silver, such as the Silver Round Sunshine and the Silver American Eagle. Both of these coins come in the form of one ounce and are available to purchase.

If you are a collector, you are likely going to be pleased to learn that there is a wide selection of premium gold and silver coins available.

You are required to call a company representative in order to obtain information regarding the prices of the various products that are offered, which is the only red flag that can be found on the website of the company. This indicates that it will be difficult for you to compare the precious metal prices offered by Gold Alliance with those offered by the other companies.

It is also important to point out that the company has formed partnerships with illustrious custodians such as Goldstar Trust, Equity Trust, and STRATA Trust.

  1. Instructional

The second benefit is that Gold Alliance provides its users with a wealth of educational resources, such as a library of informative articles that cover a variety of important subjects. Articles such as “Crisis Protection with Precious Metals” and “The Advantages of Owning Gold” are just two examples of the topics covered in these publications.

In addition to that, the website of the company includes a section that provides users with precious metals charts, market investment news, and a Free Metals Learning Kit to utilize.

  1. The Contentment of the Customers

Another area in which the company excels is in providing its customers with lifetime support, which it does in a very professional manner. This indicates that once you have made a purchase from the company of precious metals, the senior portfolio management team will provide you with support over the long term. In addition to this, you will be granted access to the most recent iteration of the educational materials and resources that are currently available.

An additional advantage of lifetime support is that you will be provided with an ongoing portfolio support team, which entitles you to receive services such as the following:

  • Minimum distributions that are required
  • Adjustments to investment portfolios in response to shifts in economic conditions
  • Help you with the completion of any paperwork required for the storage of your precious metals
  • Contributing more money to your individual retirement account (IRA).
  • The establishment of an inheritance for precious metals
  1. Buyback Program

The company’s buyback programme, which you will find useful whenever you want to cash in on your precious metals, was another aspect of the business that made us very happy. The fact that it also includes coins and bars that you had previously purchased from other companies makes it an even better deal.

The organization asserts that it has a policy on its buyback programme in which there are no questions asked, and that it will buy back any precious metal product that you have acquired from it. Before making an offer, they are going to have to carry out a comprehensive analysis of the product if it was acquired from one of their other competitors.

Remember that the buyback programme is only for coins and bars, as that is the only form of precious metal it accepts.

  1. Available Methods of Storage

The Delaware Depository, which is a comprehensive insurance policy offered by the illustrious Lloyds of London, is the company’s top choice for storing precious metals in a secure location. The next step is to decide whether you want to store your items in a segregated or non-segregated facility.

How to Invest in Gold Using Your 401(k) Plan

As was mentioned earlier, once you have opened your Gold IRA, you are able to transfer funds from other retirement accounts, such as 401(k)s or IRAs, into the new account. These funds can then be used to buy gold, as the previous sentence stated.

To purchase gold with your 401k, the following steps should be followed in order.

Create a self-directed individual retirement account.

The majority of 401k plans enable account holders to make investments in both bonds and publicly traded stocks. However, if you open a self-directed individual retirement account (IRA), you have the ability to invest the money that is transferred into it.

Gold Alliance gives you access to a team of professionals who can explain how a gold individual retirement account (IRA) functions and give you a list of precious metals that you can purchase.

Put Money into Your Account

After you have opened an account for a self-directed IRA with Gold Alliance, one of their representatives will assist you in moving money from your 401(k) to the custodian account for the self-directed IRA.

Investing in Certain Precious Metals with Your Individual Retirement Account

After the Individual Retirement Account (IRA) has been completely set up, the next step is to fund it with precious metals. Gold Alliance will assist you in selecting gold and silver coins and bars that are suitable for meeting your monetary objectives.

In addition, the company will put you in touch with a licenced and insured depository so that your metals can be stored safely.

The Step-by-Step Guide to Establishing Your Own Gold IRA

Your investment options are restricted when you work with regular custodians like banks and other financial institutions, which reduces the likelihood that you will be able to include precious metals in your portfolio.

However, when you work with a specialized company such as Gold Alliance, you have the opportunity to diversify your investment portfolio. You can open a Gold Individual Retirement Account by following the steps outlined in this article.

Create an Account for Yourself

You are able to establish a self-directed individual retirement account (IRA) with the assistance of a qualified IRA custodian. They assist you in meeting all of the requirements in order to make the process of opening and operating the IRA easier.

Put Money in the Account

After the account has been opened, all you need to do to fund the self-directed IRA is wait for three days after the account has been opened. You can easily move the money into the new account if you already have a retirement plan in place, such as an IRA, 401(k), or another type of plan.

Choose Some Precious Metals to Use

At this point, you are now able to acquire precious metals in their physical form in order to safeguard and improve the performance of your investment portfolio.

The best part is that you can ask any questions you like to senior portfolio managers, and they will respond to all of them. In addition, the company will provide an expert to assist in piecing together the necessary paperwork in order to facilitate a smoother process overall.

Products from the Gold Alliance

It is recommended that, prior to making an investment in precious metals, you first carry out in-depth research on the various IRA-eligible metals that can be purchased using your account. Gold Alliance gives its customers access to a wide variety of gold and silver coins and bars that can be held in an individual retirement account (IRA).

These are some of the most common choices:

  • Gold American Eagle coins come in sizes of one ounce, one-half ounce, and one-fourth ounce.
  • Gold bars, either one ounce or ten ounces in weight
  • Eagle Silver Dollar (American)
  • Silver Round Shine
  • Silver The Maple Leaf in Canada
  • Bars of silver, weighing 10 and 100 ounces
  • British Britannia made of platinum
  • Platinum bar weighing one ounce
  • Credit Suisse bar weighing one ounce
  • American Buffalo
  • Marlin striped from Australia that is gold in color

Additionally, customers can choose from a variety of premium gold and silver coins offered by the company. The one and only drawback is that their website does not contain any pricing information. This information is only available to be accessed by calling a free-of-charge number that puts you in contact with a representative.

What kinds of services are available through Gold Alliance?

Gold IRAs are Gold Alliance’s primary area of expertise. A self-directed investment is referred to as a gold IRA. This is because a gold IRA uses alternative investments, which are not applicable to a traditional IRA. There is no additional tax liability or consequence associated with investing in a gold IRA.

Gold Alliance also offers customers the option of purchasing gold and silver via direct delivery. Both USPS and FedEx are responsible for delivering the purchases to the investors or to the depository of their choice. Through its devoted portfolio management team, Gold Alliance offers lifetime support to its customers.

The team that manages investments offers a variety of additional support services, such as rebalancing the portfolio in response to changes in the economy, making any additional contributions to the individual retirement account (IRA), assisting with the paperwork associated with purchasing and storing metals, and providing assistance with the buyback process, amongst other things.

Email, videos, and educational articles are all resources that Gold Allianc makes available to investors in order to keep them abreast of the most recent happenings in the world of gold IRAs.

What advantages does Gold Alliance have over its rivals that no one else does?

Gold Alliance’s goal is to provide one hundred percent contentment to their patrons. Investors who submit a complaint within the first week of using the company’s services and are not happy with the results receive their full investment amount refunded.

Along with the buy-back programme, the knowledgeable and experienced members of their team offer helpful recommendations and pointers on the type of metal that should be invested in.

Gold Alliance does not engage in high-pressure sales tactics because the company upholds the principle of complete transparency by outlining in the user agreement all of the rights and responsibilities that are held by its customers.

The ability to invest in a diversified portfolio is one of the many reasons why Gold Alliance is the ideal platform for those looking to make investments in precious metals.


An investor will incur an annual fee of $180 to maintain their position in Gold Alliance. This yearly price includes the cost of storage, as well as access to statements and account maintenance online.

Due to the fact that the cost of maintaining and storing the precious metals that come with your account is included in it, this is a relatively lower price in comparison to those offered by other competitors.

Because the value of precious metals shifts on a daily basis, the cost of an investment will also shift on a daily basis. Calling the customer support team will provide prospective investors with information regarding the current price.

The price that has been marked up is one of the potential drawbacks. Gold Alliance asserts that their markup is 33 percent above the rate that is currently available on the market.

There are no additional or concealed fees associated with the use of Gold Alliance services other than the cost of the metals themselves and the account maintenance fee.

Should I put my faith in Gold Alliance?

As of right now, there are no warning signs that point to Gold Alliance being a scam. It provides the investor with everything that is necessary to make a secure investment for their individual retirement account (IRA). In addition to this, the business has earned an A+ rating from the Better Business Bureau.

Gold Alliance provides you with the peace of mind that comes with knowing that your investment is legitimate. However, before making a decision regarding an investment, you still need to take into consideration a variety of other factors, such as the price of precious metals and the application process, amongst others.

Pros & Cons


  • Free delivery and warehousing for precious metals
  • Buy-back provisions allow for straightforward liquidation of the investment.
  • Maintains the confidentiality of its clients
  • Estimates of reasonable prices for IRA account fees


  • There is no information on pricing on the website.
  • Comparatively fewer testimonials and ratings than those of competing businesses


How Does One Determine Which Precious Metals Are Appropriate For Investment With Gold Alliance Capital?

You will receive assistance from a Gold Alliance Capital account representative in making the appropriate choice of precious metals to invest in based on the objectives you have set for your portfolio. This will include criteria such as growth, insurance, risk reduction, and privacy protection.

Where exactly does Gold Alliance Capital keep its precious metals in secure storage?

Your precious metals must be stored with an authorised storage facility that complies with the regulations set forth by the Internal Revenue Service (IRS). It has storage facilities located in the states of Utah, California, New York, and Delaware.

Is There A Buy-Back Program Available Through Gold Alliance Capital?

Gold Alliance Capital offers a compelling buy-back programme to its clients. If an investor who has purchased precious metals from Gold Alliance Capital decides they want to sell those metals, the company will buy them back at the price that is currently on the market. In spite of the fact that Gold Alliance Capital is legally unable to guarantee any buy-back, there has not been a rejection of the offer as of yet.

Where exactly do Gold Alliance Capital’s precious metals reside within its vaults?

For the purpose of storing their precious metals, Gold Alliance Capital uses a variety of different vault companies. They use Delaware Depository for clients who are investors in either California or Delaware. Brinks is the company that is contracted to provide services for investors in Salt Lake City, California, and New York.

Do I have the ability to purchase gold through my financial advisor?

No, a financial advisor’s license allows them to sell or offer only paper assets to their clients.

Are gold and silver volatile?

It depends; the value of everything fluctuates, but precious metals have a tendency to be significantly less volatile than paper financial assets.

Gold and silver prices, on the other hand, have a tendency to move in the opposite direction of any currency. Gold and silver tend to appreciate in value whenever a currency experiences a decline in its purchasing power.

How can I verify that a coin is genuine?

Gold Alliance collaborates with well-known government mints located all over the world. The authenticity of these mints, in addition to their stated weight, is ensured by the government. The best thing about Gold Alliance is that it has a replacement policy that does not require any questions to be answered.

How are metals delivered?

When shipping precious metals, the company relies on reliable and well-protected delivery services like FedEx and the United States Postal Service. A signature is necessary prior to the delivery of these services.

Additionally, the delivery time can vary depending on where you are located, with a window of up to ten days beginning from the moment the payment is processed.


One of the smartest moves you can make for your retirement is to put money into a gold individual retirement account (IRA). It gives you the opportunity to invest in precious metals that are unaffected by the forces of the market as well as the interventions of the government.

Regardless of the rate of inflation that is currently in effect, this investment will help you keep more of your money in your pocket. If you want the very best experience, you should think about cooperating with a highly reputable organization such as Gold Alliance.

Gold Alliance has a track record in the precious metals industry that is about par for the course, but we do not recommend doing business with them.

They are not a fraud, but they are not the best option for gold investments, and they are not IRAs, like some of the other companies that we have discussed on this website.


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